Marka Deneyimi Yoluyla Tüketici-Marka İlişkilerinin Oluşturulması (Establishing Customer-Brand Relationships through Brand Experience)
نویسندگان
چکیده
منابع مشابه
Relationships among Brand Experience, Brand Personality, And Customer Experiential Value
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ژورنال
عنوان ژورنال: Journal of Business Research - Turk
سال: 2020
ISSN: 1309-0712
DOI: 10.20491/isarder.2020.911